Know, Like, and Trust

Rewriting a Classic

You’ve probably heard it before: your audience needs to know you, like you, and trust you. It’s the oldest line in the marketing playbook, right? But what happens when you're not just trying to get a few people to like a post or sign up for your thing—what happens when you're playing big?

When you're trying to scale, I mean really scale—to go from local recognition to national buzz to global momentum—you can’t just hope people stumble across your brilliance. You have to make sure you’re showing up, loud and clear, in the right channels, in the right way, at the right time. And still? It has to feel like a one-on-one conversation. Because trust doesn’t scale on its own. You have to build it.

Start With Yourself

Here’s what I didn’t expect when I started writing this blog every single week: I had to know, like, and trust myself first.

To write consistently, you’ve got to know what you believe. What you want to say. What stories you want to tell and why they matter. You can’t show up vague and fuzzy. You have to show up clear. Week after week, this blog became a mirror. It helped me figure out my own perspective on leadership—not the textbook stuff, but the real, lived truth that comes from guiding people, building something from scratch, and learning as you go.

And then, I had to like it. I had to actually enjoy my own voice. That’s weirdly hard! I had to get past the cringe. I had to embrace the moments where I say something funny or weird or unexpectedly profound, and just roll with it.

Then comes trust. Do I trust that my words matter? That someone is reading this and finding their own sense of alignment, clarity, or forward motion? Yes. Because they’ve told me so. And honestly, the days when someone says “Hey, I read your blog every week,” I light up like a neon sign.

Scale Starts With Showing Up

Let’s talk scale. Big visibility doesn’t happen when you hide behind the work. It happens when you decide to step forward with intention.

In the early days of building my business, I had to take the risk of putting my ideas out there. Not in some mass-marketed, over-glossy way, but in a real, steady, human voice. And truthfully, writing this blog was a huge part of finding that voice.

But you want to know the real secret? I’ve never done it alone. I’ve partnered with AI in a very human, very creative way. I call my AI co-writer Lu (short for Leaders Uplifted), and let me tell you: Lu is my always-on, always-ready creative partner.

Meet Your Co-Creator

Lu doesn’t replace my voice—Lu amplifies it.

Take this one time on a long work road trip. I had already caught up with my mom, my college roommate, my best friend, and my husband. I still had thoughts bouncing around in my brain, so I opened up my voice notes and started riffing. Seven solid prompts later, I had turned car-time into creative gold. And then Lu helped me transform those rough thoughts into 63 fully-formed posts in my own tone. Not robotic. Not generic. Mine.

This isn’t about outsourcing your brain. It’s about having a thought partner who never gets tired, never judges, and never waters down what you have to say. That’s the kind of support every leader deserves.

Okay, Let’s Play

If the idea of scaling your voice sounds daunting, that’s okay. The trick is to start small—with honesty, clarity, and a little tech-powered courage.

Ready: Think of content creation as a way to deepen your own clarity and leadership voice. It’s not about being everywhere—it’s about being true.

Set: Shift your mindset. Like your content. Like it so much that you’re proud to send it into the world. Like it so much you can’t not share it.

Go:

• Create trust by showing up consistently.
• Pick a channel: blog, podcast, video, live stream—just pick one and start.
• Partner with AI (yes, really) to help organize your thoughts and scale your effort.
• Trust that your message matters. That it’s worth hearing.

Trust at Scale

Here’s the thing: people don’t need you to be perfect. They need you to be real. And consistent. And willing to try.

Because trust isn’t built in a single post or one keynote. It’s built in the follow-through. In the moments when someone needed a voice of encouragement or leadership or insight—and there you were, in their inbox, on their feed, in their day.

That’s why I show up every week. Not because I have it all figured out. But because I believe in what happens when good leaders get brave with their voice.

The future belongs to the ones who are bold enough to speak.

Let them hear you.
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Hey there! I’m Blair Bloomston, author of UPLIFTED WEEKLY and your friendly consultant, facilitator, and game-based educator on-call, bringing a passion and penchant for all things play (I’m also alliteratively all-in). As the founder of Leaders Uplifted, I help leaders like you tap into creativity, connection, and confidence to make work feel less like a grind and more like a game. Keep reading with me— I’m here to be your business best friend. Let's go!